Product Jimmy · PM mentoring by James Nicholls
Ship the next version of your product career.
I help PMs get hired, get promoted and get taken seriously, using the same playbook I used to go from aspiring PM to Lead Product Manager.
Lead Product Manager at Axis · 100+ mentees · 17 reviews on ADPList
100+ PMs mentored
7 promoted into bigger roles
$1B+ ARR across products I’ve managed
Top 10
ADPList mentor
Sound familiar?
You’re doing PM work but your resume still reads like a task list.
You freeze when an interviewer says ‘design a product for…’.
You’re the PM who ships, but you’re not the one being promoted.
You know what good looks like. You just don’t know what to do next.
Most PMs don’t lack ability. They lack a clear story and a plan. That’s what I help you fix.
How it works
01 / FIND YOUR NEXT STEP
Free clarity call (20 min)
I’ll help you pin down where you are, where you want to be and what’s actually in the way. You leave with your next step, whether or not you join the Accelerator.
02 / BUILD YOUR PLAYBOOK
The Career Accelerator (4 sessions)
Resume & Positioning: turn your experience into a story hiring managers act on.
Interview Mastery: a STAR story bank and product sense practice using LIFT.
Product Operating Model: discovery, prioritisation and delivery the way senior PMs run them.
Career Roadmap: a 90-day plan, a promotion case or offer negotiation.
03 / PUT IT INTO PRACTICE
You ship v2 of you
Every session ends with a written pack you keep: rewritten resume, story bank, frameworks and your plan.
Start with product sense.
LIFT is the framework I use to answer any product sense question, in interviews or in the room with your CEO. It’s free.
Hi, I’m James. Most people call me Jimmy.

I’m a Lead Product Manager reporting to the CEO at Axis. Before that I built products across financial services, logistics and edtech, including products generating $1B+ in ARR and serving millions of customers. I studied at the University of Sydney and did Wharton’s Business Analytics specialisation. I started mentoring on ADPList because nobody handed me a playbook when I broke into product. Product Jimmy is that playbook.
What mentees say
When I felt stuck, his advice helped me regain clarity and confidence. I’d highly recommend him to anyone looking to break into or grow within Product Ownership.
Soni Sharma, Product Owner, JP Morgan Chase
Actionable advice tailored just for me. I highly recommend having a chat with James and getting some clarity.
Amanda, UX Research & Design, Nomat
Gave me a lot of tips and takeaways that I can action immediately.
Vivien Lee, Senior Service Designer, World Vision
17 reviews on ADPList - rated 100% for communication, motivation, problem solving and subject knowledge.
Your next role won’t wait for you to feel ready.
Book a free 20-minute clarity call. No pitch deck, just a plan.